[Co-hosted Seminar] What kind of information reaches users today? AIO strategy and multilingual SEO for Web managers

"I feel like site traffic has dropped since AI started displaying answers in search results..."
"How can I get ChatGPT and Google's AI Overview to correctly cite my company's information?"
"We want to create a multilingual site for global expansion, but what measures are needed in the era of AI search?"

In recent years, with the full-scale adoption of Google's "AI Overview" and the rapid rise of generative AI searches like ChatGPT and Gemini, "zero-click searches," where users get answers directly on search results without clicking through to a website, are on the rise.

In future Web marketing, in addition to traditional SEO, it is extremely important to establish a "site structure that allows AI to accurately understand, cite, and reference your site's information." Furthermore, as globalization progresses, the need for multilingual corporate sites is increasing, and the areas that Web managers must cover are expanding rapidly.

Therefore, Infonet Co., Ltd. and Kodensha Co., Ltd. are co-hosting a free online seminar where you can learn everything from site design in the AI search era to the latest know-how on multilingual SEO!

In an era where AI selects information, what changes are required for websites?

As the main player in search engines shifts from keyword search to "AI dialogue and generative AI search," corporate Web communication is at a major turning point.

Also, in multilingual expansion, there is a pitfall where simply introducing a tool to translate superficial text may result in AI crawlers and search engines failing to recognize the pages by language, causing you to miss out on traffic from overseas.

Four main themes you will learn in this seminar and the target audience

In this seminar, Infonet Co., Ltd., which has a proven track record in website production and operation support, and Kodensha Co., Ltd., a pioneer in multilingual and translation solutions, have teamed up to provide a practical approach.

• The spread of AIO and changes in the search environment: How is it different from traditional SEO?
• 3 Pitfalls Lurking in Superficial Machine Translation: The Risks of JavaScript Dynamic Replacement
• 3 Conditions for Being Chosen by AI: Implementation Know-how for Subdomain Operation, Structured Data, and High-Speed Delivery
• Dictionary Features to Prevent AI Mislearning: Quality Control Techniques to Protect Brand Value and Improve Citation Accuracy

Program details for the day (time schedule)

*Program content is subject to change without notice.

Part 1: How to Build a Site That AI Chooses: Site Design and Operation in the Era of AI Search

Speaker: Ms. Momo Hori, Infonet Inc.

A thorough explanation of the criteria for "easy-to-cite websites" that AI seeks. We will introduce methods for implementing structured data and the latest case studies that achieve both a reduction in inquiries and an increase in traffic.

1. 1. Differences between AIO and SEO, and the importance of properly maintaining the site side
2. 2. What kind of content is easy for AI to cite? Utilizing structured data, FAQ pages, and summary pages
3. 3. AI utilization cases for corporate websites: Reducing inquiries, increasing citations, and acquiring traffic
4. 4. Key points for AIO-oriented site operation using LENSAhub

Part 2: Website Strategy in the Era of AI Search: Reaching the World with AIO and Multilingual SEO

Speaker: Naoya Sakamoto, Kodensha Co., Ltd.

The structural reasons why "simply installing a translation tool won't get you searched" and the essential infrastructure required to be correctly evaluated by both overseas AI and search engines will be explained.

1. 1. Challenges in disseminating information overseas in the era of AI search and changes in the search environment
2. 2. Structural risks hidden in conventional machine translation (JS replacement, etc.)
3. 3. Three Technical Requirements to Win in AI Search (AIO) and Multilingual SEO
4. 4. Approaches to Protecting Brand Value and Improving AI Citation Accuracy

Speaker profiles

Seminar overview and application

*You can easily apply via the dedicated form at the link.